Prepare for Small Business Saturday
With Small Business Saturday® just around the corner and so many small businesses still reeling, the #ShopSmall movement is more important than ever.
According to a report released by the NFIB Research Center, 76% of small businesses say they have been negatively impacted by the COVID-19 pandemic. In addition, 68% of owners say they’re very concerned about its potential impact on their business. It’s also important to remember that more than two-thirds of every dollar spent at local small businesses stays in the local economy. So Small Business Saturday makes a real impact.
How to Make Shopping Small Impactful
Here are a five things you can do to help your favorite small businesses this holiday season – and every day:
Need Help Finding Small Businesses?
Sometimes we pass by wonderful businesses without really understanding what they do or what they sell. Make an effort to select a busy street and use a mapping tool to zoom in and find out more about all of the businesses in the area. You can also use the #ShopSmall mapping tool to find great local businesses.
In 2010, American Express created Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses. Since then, the movement has grown with more than 100 million U.S. consumers shopping independent restaurants and retailers each Small Business Saturday.
Have a safe and healthy holiday season and don’t forget to #ShopSmall!
