In his regular column, On Performance, for the Rochester Business Journal, Brand Integrity's Gregg Lederman writes about the importance of branding and company culture to drive performance and profits.

The October 26, 2012 column suggested using a 60-second reminder to keep company values top of mind, with employees "living" them on a daily basis. As Lederman mentions in the article, in 2011, GRB worked with Brand Integrity to refresh our values, add actionable behaviors, and created the GRB Experience:

• Lead by Example (how we do our best work)
• Unified Team (how we depend on each other)
• Remarkable Client Experience (how we delight our clients)

These values are what GRB employees strive to deliver to both each other and our clients every day. The 60-second reminder that we use here is regularly scheduled meeting agenda items. At weekly meetings, managers from all departments discuss with their teams the tenets of our values, or examples of the values in action.

In no small part because of this weekly attention to our values, GRB's scores on an employee survey of how consistently the behaviors were delivered increased almost 10%. Sixty seconds a week, worked into already existing meetings, is strengthening our brand because our employees are actively engaged with it.

Read Gregg's full column here.